I am an avid scouter for new and innovative ideas that can make lives easier. Any business which promises to improve our lives and save money in the process is dream business. That is infact a dream for any customer. After all we want our lives to change for the better without putting a dent on the wallet.
E-commerce is the most booming thing in the Indian market. With wide penetration in the market and the increase in spending power of the Indian middle class, e-commerce has seen the biggest growth in the last 3 years than any other business.
An Indian on average buys atleast 5 items per year from an on-line shopping portal. From buying clothes, to electronic goods, to household items, to furniture and even vegetables – there is an e-commerce store for that. After all who does not want to shop at one’s own convenience without the hassle of going to a retail out.
Moreover these portals offer prices which are cheaper than retail stores, making the buy even more lucrative.
With the advent of coupons/vouchers, e-commerce players have seen a bigger growth in their sales. By offering discount coupons online, they are able to double their revenue in months.
Big players like Zovi have started Zovi Coupons which is a 6 digit code that a buyer can use when making the purchase. This makes the buy even more lucrative. Cashing in on this opportunity, several vouchers and coupon players have entered the space. With low entry barrier and almost no infrastructure cost, young Indians are seeing a lucrative business opportunity.
Even in the UK, pouring pounds, a site that saves you money when you use their code is a big hit. This shows that every discount and voucher offer is a lucrative offer in every part of the world.
After all who does not want to save money?
So, planning a business? Think about Coupon business.